what we’re about

We build brands made to share.

what we’re about

We build brands made to share.

The companies we work with are serious about growth. They want their name in more rooms and more markets. We love that.

What we’re serious about is asking — “what should I think of when I hear your name?” Because the more a name spreads, the more it stands for something. Whether it was meant to or not. Every launch, hire or design decision either strengthens that name or chips away at it. That’s our job: helping companies make those choices on purpose.

The companies we work with are serious about growth. They want their name in more rooms and more markets. We love that.

What we’re serious about is asking — “what should I think of when I hear your name?” Because the more a name spreads, the more it stands for something. Whether it was meant to or not. Every launch, hire or design decision either strengthens that name or chips away at it. That’s our job: helping companies make those choices on purpose.

what we do

Brand 2.0

For companies entering their next stage of growth.

As the business and product mature, the brand needs to do more. Claim space in a new category. Attract top talent. Reflect a sharper product position. We evolve early choices into a stronger, more distinctive brand built for the next level.

Brand Enablement

For companies scaling teams and channels.

As growth multiplies voices and decisions, brand building gets messy. At this stage, companies need structure and standards to build a coherent brand. We create alignment and develop the capabilities teams need to scale with focus.

BRAND building blocks

Strategy

Define what the brand needs to be known for

We immerse ourselves in the business, category, and culture to make clear decisions about how the company should compete. We clarify the brand’s role in growth and define the associations it needs to build as the business scales.





Includes:

  • Research

  • Brand Strategy

  • Brand Architecture

  • Naming

  • Leadership Alignment

Brand Identity

The visual and verbal system that brings strategy to life

We design a flexible identity system that strengthens recognition over time. We make visual and verbal choices to reinforce what the brand stands for across products, teams, and channels.

Includes:

  • Visual Identity

  • Verbal Identity

  • Brand Narrative

  • Motion & Interaction Principles

Product-Brand Integration

Align the product and brand experience

We connect brand direction to the product experience so customers have one coherent experience. Structure, interface, language, and presentation all reinforce the same meaning.

Includes:

  • Brand–Product UI Alignment

  • Product Visualizations

  • Brand–Product Narrative Alignment

Brand Enablement

Build the internal capability to scale the brand with focus.

As companies grow, more people shape what the brand means. We develop the decision logic, tools, and training that help teams apply the brand with confidence. The goal is better judgment at scale.

Includes:

  • Brand Advisory

  • Decision Frameworks

  • Team Training

  • Creative Direction Standards

  • Change Management

  • Creative Operations

Strategy

Define what the brand needs to be known for

Brand Identity

The visual and verbal system that brings strategy to life

Product-Brand Integration

Align the product and brand experience

Brand Enablement

Build the internal capability to scale the brand with focus.

Studio

Studio

Family Style is a brand strategy and design studio for growth-stage companies.

We help companies get clear on what they should be known for. Then we build the brand to express just that. Our work supports teams as they scale, so the brand stays focused and cohesive.

Our experience spans strategy, writing, design, and operations, shaped by work inside companies like IBM, Credit Karma, Airbnb, Medium, and Asana.

Jess Walker

Cofounder: Strategy & Copy

Cofounder: Strategy & Copy

Jess Walker

Cofounder: Strategy & Copy

Cofounder: Strategy & Copy

Hannah Swann

Cofounder: Design

Cofounder: Design

Hannah Swann

Cofounder: Design

Cofounder: Design

How we work

Business-Aligned

Brand affects pricing, memorability, talent and company value. We keep business and product realities top of mind as we evolve the brand.

Structured & Hands-on

Branding is a series of challenging decisions. We set clear goals and bring structure to the work, helping teams land confident calls.

Systems Thinkers

Repetition builds brands. But repetition requires systems and skill. We design structures and build brand fluency so teams execute with confidence.

Start with what exists

Startup life invites change but often erases memory. We are disciplined about what evolves so work can compound and not feel like a constant reset.

get in touch

If growth is raising new questions about your brand, let’s talk. Share a brief if you have one. If not, just come as you are.

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