We evolve brands for their next stage of growth.
Boston, MA
Open for Business
12:25:22pm EST
Wednesday, 28, 2026
Boston, MA
Open for Business
12:25:22pm EST
Wednesday, 28, 2026
📌 descriptor
FAMILY STYLE is a strategy + design studio building brands made to share.
We help growth-stage companies make their name as strong as their product. We sharpen positioning and build systems to evolve early identities into distinctive brands.
Read More
→
New Project
Cardless: A new standard for co-brand credit
Banks usually control the product experience of co-branded credit, while partner companies just add their logo. For companies who care deeply about their product experience, that model falls short. Cardless is setting a new standard for how co-branded credit should work.
Read More →
Project
Medium: Evolving the brand for scale
Medium is known for thoughtful writing and editorial taste. As the platform scaled, applying the brand consistently became harder. We strengthened what made it distinctive and built tools to help teams use it well.
Read More →
Some Kind words
"Working with Hannah and Jess was a pivotal moment for our company. They took time to understand our industry and brought clarity to our vision. Our decision making became more focused. Easily some of the brightest and most productive collaborators we’ve worked with."
— Jack Wink, Lunchbox Entertainment, Co-Founder
Project
Sirocco: Rethinking competition in MOBA games
In competitive MOBAs, mastery means memorizing complex strategies. That keeps most players out. Sirocco flips the model, using intuitive mechanics to make competition creative, adaptable, and fun to play together.
Read More →
Coming Soon
Branding a browser automation platform
Contact to see
Some Kind words
"I under-appreciated how much of our strategy was clear in our heads but not yet expressed in words. Seeing that story articulated — and understanding the process behind it — was transformative. It helped us uncover new ideas and express ourselves with a clarity we hadn't been able to reach before. We thought we needed a library of visual elements; we left with a complete playbook for how to tell our story, verbally and visually. And Hannah and Jess were just utterly delightful to work with. They felt like an extension of the team — they got "us" — which made it incredibly easy to collaborate and build trust."
— Jochem Dierx, Design Lead at Cardless
Feature
Family Style featured on Everyday UX
In this conversation, we discuss brand and product design, and how teams can embed a clear point of view into digital products to create more memorable experiences.
📌 descriptor
FAMILY STYLE is a strategy + design studio building brands made to share.
We help growth-stage companies make their name as strong as their product. We sharpen positioning and build systems to evolve early identities into distinctive brands.
Read More
→
Some Kind words
"I under-appreciated how much of our strategy was clear in our heads but not yet expressed in words. Seeing that story articulated — and understanding the process behind it — was transformative. It helped us uncover new ideas and express ourselves with a clarity we hadn't been able to reach before. We thought we needed was a library of visual elements; we left with a complete playbook for how to tell our story, verbally and visually. And Hannah and Jess were just utterly delightful to work with. They felt like an extension of the team — they got "us" — which made it incredibly easy to collaborate and build trust."
— Jochem Dierx, Design Lead at Cardless
Some Kind words
"Working with Hannah and Jess was a pivotal moment for our company. They took time to understand our industry and brought clarity to our vision. Our decision making became more focused. Easily some of the brightest and most productive collaborators we’ve worked with."
— Jack Wink, Lunchbox Entertainment, Co-Founder
Coming Soon
Branding a browser automation platform
Contact to see
Project
Medium: Evolving the brand for scale
Medium is known for thoughtful writing and editorial taste. As the platform scaled, applying the brand consistently became harder. We strengthened what made it distinctive and built tools to help teams use it well.
Read More →
New Project
Cardless: A new standard for co-brand credit
Banks usually control the product experience of co-branded credit, while partner companies just add their logo. For companies who care deeply about their product experience, that model falls short. Cardless is setting a new standard for how co-branded credit should work.
Read More →
Feature
Family Style featured on Everyday UX
In this conversation, we discuss brand and product design, and how teams can embed a clear point of view into digital products to create more memorable experiences.
Project
Sirocco: Rethinking competition in MOBA games
In competitive MOBAs, mastery means memorizing complex strategies. That keeps most players out. Sirocco flips the model, using intuitive mechanics to make competition creative, adaptable, and fun to play together.
Read More →
📌 descriptor
FAMILY STYLE is a strategy + design studio building brands made to share.
We help growth-stage companies make their name as strong as their product. We sharpen positioning and build systems to evolve early identities into distinctive brands.
Read More
→
Coming Soon
Branding a browser automation platform
Contact to see
New Project
Cardless: A new standard for co-brand credit
Banks usually control the product experience of co-branded credit, while partner companies just add their logo. For companies who care deeply about their product experience, that model falls short. Cardless is setting a new standard for how co-branded credit should work.
Read More →
Some Kind words
"I under-appreciated how much of our strategy was clear in our heads but not yet expressed in words. Seeing that story articulated — and understanding the process behind it — was transformative. It helped us uncover new ideas and express ourselves with a clarity we hadn't been able to reach before. We thought we needed a library of visual elements; we left with a complete playbook for how to tell our story, verbally and visually. And Hannah and Jess were just utterly delightful to work with. They felt like an extension of the team — they got "us" — which made it incredibly easy to collaborate and build trust."
— Jochem Dierx, Design Lead at Cardless
Project
Medium: Evolving the brand for scale
Medium is known for thoughtful writing and editorial taste. As the platform scaled, applying the brand consistently became harder. We strengthened what made it distinctive and built tools to help teams use it well.
Read More →
Feature
Family Style featured on Everyday UX
In this conversation, we discuss brand and product design, and how teams can embed a clear point of view into digital products to create more memorable experiences.
Some Kind words
"Working with Hannah and Jess was a pivotal moment for our company. They took time to understand our industry and brought clarity to our vision. Our decision making became more focused. Easily some of the brightest and most productive collaborators we’ve worked with."
— Jack Wink, Lunchbox Entertainment, Co-Founder
Project
Sirocco: Rethinking competition in MOBA games
In competitive MOBAs, mastery means memorizing complex strategies. That keeps most players out. Sirocco flips the model, using intuitive mechanics to make competition creative, adaptable, and fun to play together.
Read More →
Sign-up for our
newsletter